About me
Alex MuLlen
I’m an eCommerce and digital marketing consultant who helps independent brands and local businesses grow with simple, effective strategies.
After 10+ years building my own brand, working with hundreds of small businesses, and leading DTC at a major CPG company, I now combine SEO, AI-SEO, email, and content to create sustainable, long-term growth for my clients.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
Discover My Journey in Digital Growth
From launching my own DTC brand to consulting for local businesses, enterprise teams, and independent founders, my path has been shaped by helping brands grow through clear strategy and practical execution. I bring a mix of SEO, AI-powered content, eCommerce strategy, and digital marketing experience into every project, always with a focus on real results, not fluff.
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
Digital Marketing Consultant
DMS
2022 - 2024
Digital Marketing Consultant
DMS
2022 - 2024
Digital Marketing Consultant
DMS
2022 - 2024
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Alex MuLlen
I’m an eCommerce and digital marketing consultant who helps independent brands and local businesses grow with simple, effective strategies.
After 10+ years building my own brand, working with hundreds of small businesses, and leading DTC at a major CPG company, I now combine SEO, AI-SEO, email, and content to create sustainable, long-term growth for my clients.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
Discover My Journey in Digital Growth
From launching my own DTC brand to consulting for local businesses, enterprise teams, and independent founders, my path has been shaped by helping brands grow through clear strategy and practical execution. I bring a mix of SEO, AI-powered content, eCommerce strategy, and digital marketing experience into every project, always with a focus on real results, not fluff.
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
Digital Marketing Consultant
DMS
2022 - 2024
Digital Marketing Consultant
DMS
2022 - 2024
Digital Marketing Consultant
DMS
2022 - 2024
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Alex MuLlen
I’m an eCommerce and digital marketing consultant who helps independent brands and local businesses grow with simple, effective strategies.
After 10+ years building my own brand, working with hundreds of small businesses, and leading DTC at a major CPG company, I now combine SEO, AI-SEO, email, and content to create sustainable, long-term growth for my clients.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
1. Fractional Ecommerce Management
Senior-level eCommerce leadership without the full-time hire
Oversee store operations, product launches, and promotions
Coordinate marketing, inventory, fulfillment, and customer experience
Manage platform updates, integrations, and seasonal campaigns
2. SEO for AI Search & Organic Growth
AI search audit for Google AI Overviews, Perplexity, and ChatGPT
Keyword mapping, content optimization, and product improvements
Structured data / schema setup for higher visibility
Blog & content strategy designed for AI snippets
3. Email Deliverability & Lifecycle Optimization
Fix deliverability issues and improve inbox placement
Technical setup: SPF, DKIM, DMARC
List hygiene, segmentation, and warm-up strategies
Lifecycle flow improvements to boost repeat purchases
4. Shopify Store Migrations & Launch Support
Full migration project management (Woo, Wix, Magento, Squarespace → Shopify)
SEO preservation plan to protect rankings
Checkout optimization and conversion improvements
Launch support and post-launch QA
Discover My Journey in Digital Growth
From launching my own DTC brand to consulting for local businesses, enterprise teams, and independent founders, my path has been shaped by helping brands grow through clear strategy and practical execution. I bring a mix of SEO, AI-powered content, eCommerce strategy, and digital marketing experience into every project, always with a focus on real results, not fluff.
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
FOUNDER & CONSULTANT
Alex Mullen Consulting
2025 - Present
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
DTC eCommerce LEAD
Unilever Canada
2024 - 2025
Digital Marketing Consultant
DMS
2022 - 2024
Digital Marketing Consultant
DMS
2022 - 2024
Digital Marketing Consultant
DMS
2022 - 2024
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
FOUNDER & ECOMMERCE Manager
Outer Exos
2013 - 2021
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.